Outhouse Creative Upcycling is Russell's workshop and shop in Southill, Weymouth — a one-man operation built on the idea that the wood, glass, metal and mechanical bits everyone else skips still have a job left in them. The name isn't just a play on words: the building itself used to be a public toilet block, upcycled into a shop.

Russell's own sign on the wall puts it better than we could — "our world is so wasteful in things we throw away unnecessarily," he writes, and the Outhouse is his answer to it.

Recycling a material normally means reducing it to its raw material and then making a new item from it. For example, glass bottles are melted down and then used to make new glass bottles. This process uses a lot of energy. The value of the recycled material is “neutral”, after it is used it is thrown away, melted down and another bottle is made, which has the same value/quality of the bottle that was discarded.