Now hear me out... I know they're controversial and I know they wind a lot of people up but one thing they did do is get people talking.

Oil - it's bad. Most people would agree drilling for oil and removing fossil fuels from the ground is a bad thing for the environment, now this goes deeper (excuse the pun), if we are to save the environment we should live in a sustainable way - which includes photovoltaic panels, solar panels, wind farms, generating electricity from tides, all of these are sustainable.

I will put my hands up and admit that in all my marketing material, mentioning sustainability and the environment is something I completely overlooked.

I had just made the assumption that nowadays everyone thinks about these things.

For me it is just a normal way of life - to reuse materials, salvage something or be conscious of waste.

The business is based on foundations of sustainability: upcycling (reusing) materials is at the core of the company and this is something that helps the environment. Rather than producing waste, the business tries to take a waste product and make something beautiful from it.